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Gen Y—the Next Generation of Car Buyers

Connecting with car buyers in their preferred medium of information is key to having your advertising message heard over the din of the competing dealers in your local market. Here are some interesting statistics from the 2011 Deloitte Automotive Generation Y survey that may help you more effectively ... Read More

Latest News

Are You Looking for the One Digital Silver Bullet that Will Solve All Your Pain?

Many dealers are looking for one digital solution to manage website, sales follow up, inventory control, accounting, and any other process that is part of their dealership. In my humble opinion, it does not exist. Each process requires a level of expertise to develop and then intertwine with the ot... Read More

How to Use a Pattern-Interrupt Phone Strategy to Sell and Service More Existing Customers Every Month PDF Print E-mail
Written by Boyd Warner   
Tuesday, 27 March 2012 11:08

It’s the eleventh hour. Have you called your existing customers yet to keep them from leaving your dealership? These are customers whose vehicle ownership position makes ripe pickings for creative competitors to snatch from your family. If you see value in maintaining and growing customer retention, you’ll want to prevent this loss from occurring.

 

Opportunities to keep existing customers are lost by dealerships because:

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Last Updated on Thursday, 29 March 2012 15:19
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Do You See what Your Customers See?

Latest Marketing News

As we continue our conversation about Zero Moment of Truth, where customers research you and your products online, let’s not for... Read More

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cDemo - If They Can't See It, You Can't Sell It

Latest Internet Marketing News

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Women Leaders To Participate in 2012 DMSC

Latest Biz Dev News

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Be a “One Price Dealer” Without the One Price

Latest Pre-Owned News

Too often in business, people tend to think in terms of absolutes. “If I do this, that means I am this.” This is especiall... Read More

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Dealer Chat Helps Soldier Purchase Car Online

Contact At Once!

Click Here for Video from Contact At Once!

What's New 2012 - NADA Convention

Brian Pasch - PCG Digital Marketing

Click Here for Video from Brian Pasch of PCG Digital Marketing

What's New 2012 - NADA Convention

Mike Martinez - DMe Automotive

Click Here for Video from Mike Martinez of DMe Automotive

What's New 2012 - NADA Convention

Boyd Warner - AutoAlert

Click Here to see a video from Boyd Warner of AutoAlert

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Dealermark Spotlights

Newsflash

Weathering The Storm With Automated Negotiation Tools

Imagine a seamlessly executed auto sale that eliminates walk away points, caters to each customer’s specific loan requirements, and accelerates the closing process. Then imagine at the same time matching even the most challenging loan requests at t... Readmore

Newsflash

Do You Know What Makes Your Customers Buy?

There is a reason why working a database is called ‘data-mining.’ Worked properly, you’ll find golden sales opportunities right inside your own database. The average dealership, for example, has more than 15,000 unique prospects in... Readmore

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When Is a Bad Review Your Best Friend?

Many dealers I’ve come across still fear social media. In fact, some are petrified…and with good reason. The internet, in its vastness, ... Read More

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