Five major hot buttons: Last month I shared hot buttons one and two, now Ill continue with hot buttons three thru five.

3. A really low payment: Most car deals are payment based, so the payment plans you offer to your customers need to seem too good to be true. I'm not saying you should lie, but you need to get creative and make something appear better than it really is but still doable by the top tier credit worthy people. Only use this hot button if you can really make your price appear too good to be true, or it can do you more harm then good.

4. Over the top great service: A recent survey by Ernest &- Young stated that only about 38 percent of all new car purchasers used the service department of the dealership where they bought the car. That can be a frightening or an inspiring statistic-it all depends on how you look at it.

Your service has to be better than advertised. Everyone wants great service, and if you are not giving it to them, then someone else will. Great service means more then just fixing your customers cars at a reasonable price- it also means paying attention to the little things that keep your customers coming back. Don't limit their free car washes or charge them for coffee- these are the kind of things that customers remember. Its the small perks that win customers and keep them coming back. Always give more and do more than they pay for or expect. Great service wins repeat customers and great referrals.

I've leased my last three automobiles from the same dealer group because they washed my car whenever I came in and treated me like gold. It's not that tough- it just takes great ideas coupled with sustained implementation. Put these ideas and services in place and make sure your new customers know you provide them.

5. Many credit options: This hot button deals with payments like number three except now it's whether or not they can be financed. Since you're not going to know until you've run their credit and explored all of your options, it behooves you to attract these people with the hope that you can get them financed. The big point of providing several credit options is that you draw in as many people to your dealership as possible. You never know until you try, and you can't even try if you don't have the people in your showroom.

In today's economy, a lot of good people have had credit challenges. These people can be great customers and they will appreciate that you went the extra mile to find financing for them. If you don't already have a secondary financing department, I suggest you get one because you're losing a lot of money and these deals usually have big grosses attached to them.

If you cant wait and would like to get the complete report of 13 critical errors and how to fix them all, go to www.mail-rite.com/reports.htm. .

David Alan The Automotive Direct Mail Guru, is CEO of MAIL-RITE INTERNATIONAL, Inc., a direct mail advertising company. David is also the author of the best selling book The $100 Million Dollar Playbook. He can be reached at 440-519-1515 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .