Hamilton Honda is one of the fastest growing Honda dealerships on the East Coast, surpassing 1,030 Honda dealers and landing among the nation’s top 10 Honda retailers in just 12 months.

Founded a little over a year ago by automotive executive Mike Saporito and five-time Pro-Bowl linebacker Jessie Armstead, this brand new 65,000 sq. ft. state-of-the-art facility located on a 12 acre campus is complete with an internet café that offers breakfast, lunch, free refreshments, and a mini-museum with exclusive Jessie Armstead memorabilia from the highlights of his career.

To set themselves apart in the ever-competitive world of automotive sales, Hamilton sought to differentiate itself by offering free oil changes, loaner cars, and unlimited car washes to every one of their customers. Hamilton also launched www.HamiltonHonda.net, a virtual dealership that makes it easy for consumers to shop, buy and service their vehicles online 24 hours a day, seven days a week.

Additionally, Hamilton launched a comprehensive marketing strategy that includes traditional advertising combined with digital marketing, targeted email and direct mail, publicity, social media marketing, reputation management, niche marketing, point of sale merchandising, and a complete retention program to keep customers loyal to service and sales.  

“We have a consistent message throughout all of our marketing and our team has one focus—exceeding our customers’ expectations,” said Saporito. “We are passionate about customer satisfaction and our team does whatever it takes to make our customers happy.”

“Since Hamilton started without a customer base we had to identify consumers who had the highest statistical probability of purchasing and/or servicing a vehicle with Hamilton and deliver a cohesive marketing message across all mediums targeting consumers who are in the market for what Hamilton offers says Sean Wolfington, owner of www.Tier10Marketing.com, Hamilton Honda’s marketing company. “We use the manufacturer’s research, Polk Market data and the dealer’s historic sales and service trends to plan which customers to target in the future.”

To ensure they remain a step ahead, Hamilton uses daily, weekly and monthly call monitoring reports to make sure every customer is handled properly, improve their employees and processes, and adjust their advertising to what is generating the most appointments. “Hamilton’s managers respond immediately to alerts and do a great job responding to their customers’ needs,” says Chip King of www.CallRevu.com, the company Hamilton uses for call monitoring.  “When a customer calls with a concern we send an alert to management so they can call the customer and address the issue right away.”

Since May 0f 2008 Kristin LeClaire has been an editorial staff account executive with Dealer Marketing Magazine. For more information, contact Kristin at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , toll free at 888-385-7526, or direct at 206-226-5217.

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