If you are planning to attend NADA in Las Vegas this year, I suggest you go a few days early and attend the Digital Marketing Strategies Conference (February 1^st through 3^rd) at the Monte Carlo Hotel.  This is your chance to jump ahead of your competition on knowledge of the world of digital marketing for auto dealers.  Take a look at this agenda:

Tuesday January 31st, 2012

5:00 – 6:30 pm   Registration Opens

6:30 – 8:00 pm  Hospitality Reception

- On Monte Carlo private outdoor terrace sponsored by Client Connections

8:30 – 12:00 IMACS Poker Tournament

- The 4th IMACS Poker Tournament will be held in Ballroom #4 for registered players.  This popular poker tournament is great fun and vendors donate thousands of dollars in prizes in ADDITION to the cash pool.  Registration is $25 per person with one buy-in during the first 60 minutes of play.  We thank Gary May, CEO of IMACS for integrating this annual event with DMSC in 2012.

- Susie Isaacs – Professional Poker Player will be attending the IMACS Poker Tournament sponsored by Mongoose Metrics

Wednesday February 1, 2012

7:30 am      Registration Opens

7:45 am      Opening Breakfast

- Inspirational Message:  Frances Gregory Pasch

9:00 am     Opening General Session in Theatre

- Opening Remarks – Brian Pasch, CEO PCG Digital Marketing

- Keynote Adress – Jason Ezell, co-founder Dataium LLC

- Special Inspiration Speaker

11:00 am    Conference Workshops  (5 to choose from)

- Internet Marketing Strategies That Leverage The Latest Changes in Google Search – Brian Pasch& Special Guest

- Using Online Targeted Incentives to Increase Lead to Show Ratios. - Jeff Kershner & Tom White Jr.

- In-store Reputation Management Processes  to Collect 100% of Your Customer Experience in Sales and   Service – Glenn Pasch& Ananth Godavari & Dealer Guests

- Supercharge Your BDC Strategies To Increase Lead Conversion and Profits – Corey Mosley 

- Video Strategies Lab #1: How To Create Powerful Walk-Around Videos – Rob Fontano

12:15 pm    Conference Lunch

- Keynote Address - Marc McGurren Internet Director,  Jerry Durant Auto Group

- A Strategy for Connecting with Shoppers at ZMOT: Ed Parkinson from Contact At Once

2:00 pm      Conference Workshops (5 to choose from)

- Forget all of the “statistics” and learn how to make a Mobile Marketing Strategy work for YOUR bottom line - Aaron Schinke & Guest Dealer

- Fixed Ops Strategies – Engaging & Driving Fixed Ops Traffic – Dave Page & Special Guest

- Managing Oneself during the Zero Moment of Truth Strategies  (aka Personal Branding on Steroids) – Renee Stuart

- Gen Y Marketing Strategies To Increase Sales and Profits – Matt Muilenburg 

- Video Strategies Lab #2: How To Use Your iPhone For Vehicle Inspections & Marketing – Allan Chell& Jay Radke

3:15 pm      Expert Panels (pick one)

- Paid Search & Google PPC Strategies –  John Lamb & Special Guests 

- BDC / Internet Operations Panel – Corey Mosley & Joni Stuker   (Moderator: Marc McGurren) 

- Mobile Websites and Apps Panel –  James Kovacs & DealerFire & Allan Chell   (Moderator; Dennis Galbraith)

- Reputation Management  Panel –  Cobalt, Brice Englert, and  Mario Murgado Jr.   (Moderator: Glenn Pasch)

- Selling Cars in The Zero Moment of Truth – Dennis Carey  and special guests (Moderator: Brian Pasch)

4:30 pm      General Session in Theatre

- Keynote Address – “Gross Profit: Front to Back and Beyond” - Dennis Galbraith, CEO Revenue Guru

6:00 pm       Cocktail Reception

- Reception is located in Sports Bar exclusively reserved for DMSC attendees sponsored by DealerFire

7:30 pm       Hospitality in Sponsor Suites

- Five luxury suites have been reserved for our gold sponsors.   Stamp your DMSC Passport at the sponsor suites to win a 3G iPad for your dealership.

Visit VIP Suites hosted by: Dealer.com, Dealer eProcess, Car-Mercial, Automotive Advertising Network, and cDemo

8:30 am     Conference Breakfast

- Keynote Address with Special Guest

9:45 am     Conference Workshops (5 to choose from)

- Automotive Website Laboratory – Does Your Website Pass or Fail?  - Matt O’Such & Christy Roman

- Rethinking Your Automotive Advertising Budget:  Strategies From Digital Dealerships – Brian Pasch& Dennis Galbraith 

- New Google Adwords and Retargeting Strategies For Car Dealers - Paul Potratz

- A Trifecta of Social Media Strategies with Three Industry Leaders – Gary May& Kathi Kruse& Christine Rochelle

- How To Use The Dataium Viscogn Reporting Tools To Fine Tune Your Digital Marketing Strategy – Jason Ezell

- Video Strategies Lab #3: How To Create Videos To Market Sales and Service – AJ LeBlancand Rob Fontano 

11:00 am   Conference Workshops (5 to choose from)

- Blogging Strategies That Increase Clicks and Profits – Christine Rochelle

- Google Places Optimization and Advertising with Adwords Express – Brian Pasch& Special Guest

- Social Media in the Zero Moment of Truth – Explosive Potential –  Brittany Richter

- How to Work a Car Deal – Powerful Profitable Negotiation – Jim Ziegler

- Google Automotive Marketing Strategies – Updates from the Google Team

- Video Strategies Lab #4: Creating Attractive Customer Testimonial Videos –  Dealership Experts

12:15 pm    Conference Lunch

- Keynote Address – Jody DeVereCEO, AskPatty.com - What is Your Strategy To Dominate Your Market with Women Buyers?

- STOP!  Start your Social Strategy over before it’s too late!:  James Kovacs  from ClickMotive

1:45 pm      Conference Workshops (5 to choose from)

- Social Media Strategies For 2012  - JD Rucker 

- Data Driven Digital Conquest Strategies That Crush The Competition – Ralph Paglia 

- Video SEO Strategies That Get Your Videos on Google Page One – AJ LeBlanc& Dealer 

- Seven Best Practices To Maximize The Leads You Generate – Joni Stuker

- Google Automotive Marketing Strategies  – Updates from the Google Team

- Video Strategies Lab #5: How To Use Green Screen Technology to Produce Professional Videos

3:00 pm      General Session in Theatre

Winning Dealer Strategies Panel  Interview

- Jim Flint eCommerce Director, John Eagle Group

- Tim Martell eCommerce Director, Marlboro Nissan

Keynote Address – Matt Murray Dealer.com

- Closing Remarks For The Day

5:30 pm       Cocktail Reception

- Reception is located in Sports Bar exclusively reserved for DMSC attendees sponsored by HookLogic

7:00 pm       Hospitality in Sponsor Suites

- Five luxury suites have been reserved for our gold sponsors.   Stamp your DMSC Passport at the sponsor suites to win a iMac for your dealership.

Visit VIP Suites hosted by:  Dealer.com, Dealer eProcess, Car-Mercial, Automotive Advertising Network, and cDemo

Friday February 3, 2012

8:30 am      Conference Breakfast

9:30 am      General Session

- Keynote Address – Special Guest Speaker

- How To Advertise, Screen, and Hire The Right People For Your Internet Centric Dealership – Ralph Paglia with guests Christine Rochelle, Renee Stuart

11:30 am Closing Remarks

Head over to NADA Convention, if registered.  Registration is open and first sessions start in the afternoon on February 3rd.  

Click here for 2012 NADA Schedule

Click here for more about the Digital Marketing Strategies Conference

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