| Stick Your Toe in the Social Media Ocean |
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| Written by Brett Stevenson |
| Friday, 09 July 2010 15:05 |
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Facebook, Twitter, YouTube, blogs, and all the other social networking vehicles are all the rage right now, but how the heck do you use them to sell a car? Most dealers are watching the wave of social media and rolling their eyes…Not another internet “thing” that takes time and money and doesn’t have a clear path to selling more cars. The hard-to-swallow part is that much larger advertisers like Procter & Gamble, Microsoft, Apple, and many other large companies are all pushing harder and harder into social marketing.
One of the challenges for auto dealers is to grasp the differences between social marketing and regular advertising like television and radio. Regular advertising “pushes” the message to the consumer. Social Networking has no “push” it is more of a “pull” form of involving the consumer in a conversation. This subtle distinction means the difference between success and failure in social marketing.
One company that is helping dealers ease into social marketing, without a big initial investment, is Steenman & Associates. They have perfected a program that any dealer can employ to begin to use Facebook to gain customers and have conversations with consumers about their dealership. See page 28 in this issue for more information on how your dealership can get started with Facebook. The Steenman folks do most of the work to get you off the ground. Call them at 866-506-9111 or email Ed Steenman at
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to find out more about how it works.
Get your Vwalks now!
The people at Vwalks.com, have added more video vehicle walk-arounds you can add to your dealership’s website. The set of videos for your manufacturer is cheap at just $699 for the whole set. Check them out in the article on page 19.
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