Most dealers would probably say that the only year worse than 2010 for car sales was 2009. But there are definite signs that 2011 will be a better year for car sales than either of the previous years. To take advantage of any improvement, we recommend you send someone from your dealership to NADA next month. If you’re the owner of your store(s), you should go. If you can’t go, send your GM or send someone that can return with a report on what new innovations they discover.

In addition to the many workshops and speakers, be sure to visit the exhibition hall. This is where the national vendors present their latest innovations, special offers, and presentations on their products that can improve your dealership. Here is a schedule for this year’s convention:

Saturday, February 5, 2011

Women Dealers' Breakfast

(*optional ticketed event)

Fairmont Hotel

Expo Open—Ribbon Cutting

Moscone Center - North & South Exhibit Halls

Workshops

Moscone Center - West Meeting Rooms

General Session: Doors Open & Pre-Session Entertainment

Moscone West - Level 3

Formal Opening of the 94th Annual NADA Show

NADA Chairman's Address

Ed Tonkin

Portland, Oregon

TIME Magazine Dealer of the Year Awards

Industry Message

Jim Lentz, President, Toyota Motor Sales U.S.A.

Sunday, February 6, 2011

Expo open

Moscone Center - North & South Exhibit Halls

Keynote Speaker

Captain Chesley B. "Sully" Sullenberger, III

"Miracle on the Hudson" Hero Pilot and Best-Selling Author

Workshops & Dealer Franchise Meetings

Moscone Center - South & West Meeting Rooms

Workshops & Dealer Franchise Meetings

Moscone Center South & West Meeting Rooms

General Session: Doors Open & Pre-session Entertainment

Moscone West - Level 3

General Session

Moscone West - Level 3

Incoming NADA Chairman's Address

Stephen Wade

St. George, Utah

Keynote Address

Condoleezza Rice

Former Secretary of State

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