Time to embrace this: Your dealership website is where you will have the majority of your sales conversations with potential customers. Just like the conversations you have with customers on your lot, these conversations are your opportunity to engage and persuade a customer to buy from you rather than your competitor. This is where Chat comes into the picture. If you travel the internet at all, you have probably talked to some website, online via Chat, about a future purchase.

The Chat mechanism allows a back and forth conversation between the website and the customer. It is faster and more efficient than email. While it does take some initial investment in software and in personnel to run Chat on your site, it will pay for itself with the first sale or two. More importantly, if your competitors have it, and you don’t, they will use it to take your sales. By the time you go back and forth with email, the other dealers Chat capability will have eaten your lunch, signed up your client, and will be busy sending him a service mailer.

Here at the Dealer Marketing Magazine, we realize that there needs to be some simple education for dealers who want to investigate Chat. So, we have partnered with the Chat experts at Contact At Once! to create a Chat education site where you can go and learn about using Chat on your website. Rather than have you go to a business site for a Chat company, Contact At Once! has agreed to work with us on this Chat education site.

To visit Dealer Marketing Magazine’s Chat Education site just visit: www.DealerMarketing.com/Chat and it will take to you the new site at www.DealerChatTips.com.

Driving Sales Executive Summit

If you have not scheduled your visit to the Driving Sales Executive Summit on October 9^th through 11th, 2011 at the Bellagio, in Las Vegas, there is still time to sign up. Just visit: www.drivingsalesexecutivesummit.com.

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