One of the great things about the car business is how innovative small companies can revolutionize the business. Last year we discovered AVA—the artificial intelligence software that is following car shopper leads “until they buy or die.”

www.DealerMarketing.com/AVA or booth #1315 at NADA.

Now here comes Test Drive Generator, a brand new software product that books test drives from your dealership website with no human intervention needed.

Car shoppers can visit your dealership website looking for a new or used car and schedule a test drive of a vehicle right there on your site without you doing anything. All you need to do is have the car ready at the scheduled test drive time and then sell it to the customer after they drive it. What’s ten times better than a lead? A test drive!

The owner of Test Drive Generator is Bryan Dawson and his company USchedule.com. Dawson created Test Drive Generator as a spinoff from his scheduling software for other types of business.

Dawson says the stats show that people who schedule a test drive tend to buy the car, “Our software is currently being used at some dealerships in Washington State, and we found that when the buyer schedules a test drive online, with no salesperson contact, the show ratios are around 80-90 percent and the sold ratios are 65-70 percent. Most people don’t take the time to schedule a test drive if they aren’t pretty sold on the vehicle and want to buy it.”

One of the dealerships using the software, Honda of Seattle, is very satisfied with Test Drive Generator, “We really don’t have to do anything except be prepared with the car,” says Honda of Seattle GM Ryan Jupiter.

The Test Drive Generator concept is a giant step forward in quality for leads. When you get a customer who has scheduled their own test drive, it saves your sales staff the long process of trying to get the customer to come to your dealership. With Test Drive Generator, all that’s left after the test drive is final negotiation and the sale.

Want to hear more? Call Test Drive Generator at 877-696-0415, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or visit their website at www.TestDriveGenerator.com.

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