When Is a Bad Review Your Best Friend?

Newsflash

Many dealers I’ve come across still fear social media. In fact, some are petrified…and with good reason. The internet, in its vastness, exposes dealers who could once keep their customer service or sales imperfections on lockdown. The internet, and social media outlets like Facebook, Twitter, and online review sites, have transferred power from the dealer to the consumer.   Managing your marketing message can be a daunting task...