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Battle Of The Bumpers? Is Coming To Your Market! PDF Print E-mail
Written by dealerma   
Friday, 31 January 2003 16:00

Automotive Consultant Group (ACG) is booking dealer competition sales across the country. The concept behind the BATTLE OF THE BUMPERS®- is a competition between two dealers in the same market. ACG sends a strong closing team to each store to help the store s sales staff average a profit of $4000 per car. The goal of this sale is to increase sales for both dealerships, regardless of who sells more cars.

The true strength of the sale is in its ability to generate a perception of competition by creating an air of each will do anything to sell a car for consumers. A larger dealership can take on a small dealership and still increase sales for both by leveraging the competition between them to drive sales. The advertising for the BATTLE OF THE BUMPERS®- features both the dealerships so they benefit from sharing the cost. The result is a powerful sale with half of the advertising costs and a fun, competitive atmosphere.

Nothing cranks up a sales team, or a car buyer, like a good old head to head battle, says Craig Stowe of ACG. BATTLE OF THE BUMPERS®- sales have been extremely successful in the Northwest, and will really increase sales in other parts of the country.

The sale event includes ACG closing teams, complete marketing and graphics packages, newspaper, and direct mail or inserts, all coordinated for you by ACG.

For more information on the Battle of the Bumpers®-, or to book the sale for your market, call Craig Stowe at Automotive Consultant Group toll free at 1-800-669-3603.


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