Marketing Survey

Here at Dealer Marketing Magazine, we try to bring you timely, relevant articles geared towards helping your dealership succeed. In order to help us continue to supply the kind of articles with concrete information and advice our readers have come to expect, we need to keep in contact with dealers to find out what is happening "on the ground." As a dealer you have a unique point of view on the automobile industry and we would like to hear what you have to say. We know that completing surveys can often be time consuming, so to "sweeten the deal," we're offering everyone who fills out our survey the chance to win a 3 day Las Vegas Getaway for two (including air) courtesy of Travel America, Inc. Thanks for your time and we look forward to hearing from you.


Todays Date  
First Name:  
Last Name:  
Dealership Name:  
Title:  
Email Address:  
Gender:   Male Female
Your age:  


Where is you dealership located?  
How long has your dealership been in business?   years
What makes do you sell?  
Ratio of sales new vs. used (percent like 50-50)  
On average, how many vehicles do you sell per month, both new and used?  
How many salespeople are on your staff?  
Do you sell service contracts?   Yes No
What percentage of the cars you sell return for service?  
On average, how many vehicles do you sell per month, both new and used?  


Who does your marketing?
Owner/GM
In-house marketing person
Advertising Agency
We don't do any
Other:  

Do you plan to change your advertising budget in the next 6 months?
Yes No

If you do, do you plan to increase or decrease your budget?
IncreaseDecrease

What percentage of your marketing dollars do you spend on the following media:
 Newspaper
 Television
 Radio
 Direct Mail
 Billboard or Buscard
 Internet banners
 Search engine marketing
 Internet lead generation (third-party leads)
 Email
 Other
Do you have any of these? Yes or no?
Customer Relationship Software (CRM) Yes No
If yes, what program do you use?
Search Engine Marketing program Yes No
Internet Classifieds Yes No
If yes, what vendor(s) do you use? e.g. Cars.com)
Internet Lead Management(ILM)System Yes No
If yes, what type do you use?
Do you have an in-house BDC or Internet department?
Yes No
If so, how many people work in the department(s)?
Does your dealership do in-house financing (i.e. BHPH)?
Yes No
If so, what percentage of your vehicles are financed in-house?
Do you use starter interrupt devices?
Yes No
Which of these magazines/websites do you read? Please rate their importance according to the following scale.
1 = Very Important
2 = Somewhat important
3 = Not too important
4= Not important at all
Automotive News1234
Automotive Digest.com1234
Auto Dealer Monthly1234
Automotive Remarketing1234
Dealer Marketing Magazine1234
Dealer Magazine1234
Ward's Dealer Business1234
Auto Exec1234
Auto Success1234
F & I Magazine1234
Used Car News1234
Digital Dealer Magazine1234
Used Car Dealer1234
Which do you prefer?
Auto News ArticlesAutomotive "How to" Articles
Do you subscribe to any daily or weekly eNewsletters?
Yes No    If so, which ones?  
What are the top four automotive websites you use?
1.) 
2.) 
3.) 
4.) 
How important is the Internet to your dealership's success and plans?
1. very important
2. somewhat important
3. not very important
4. not important at all
When you are looking for ideas on how to market cars at your dealership, which auto trade magazine do you find most helpful?
Have you ever purchased a service or product that you read about in an auto trade magazine?
Yes No    If so, what was it?  
If you could advise the publishers of trade magazines to put more of something in their magazine, what would that be?